SALON PROFILE: EDWARDS AND CO. GOLD COAST

Along the stunning Gold Coast waterside and just above the bustling neighbourhood hot spot of Bumbles Café awaits Edwards and Co.’s premier Gold Coast location. Not far from the craziness of Surfers Paradise, this location has no less charm than its precursors, as the indulgent space exudes Edwards and Co. quality hairdressing in an aesthetic designed from the best of their signature style.

Located in the charming coastal suburb of Budds Beach, the revamped space holds true to the Edwards and Co. energy with an industrial landscape bathed in natural light. The refit has made the most of clean, white and sophisticated Queenslander vibes, with white weatherboard and recycled wooden flooring taking the eye. The expansion was designed to allow clients to enjoy their personalised treatment while experiencing a view through wide-paneled windows that overlook the beach and waterfront homes in the distance.

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The signature Byron Connolly artwork is as lusty as ever, creating a real ‘cool Australiana’ vibe – think wide brim hats, parrots and sunflowers, and in this case, where our beautiful red earth meets the sea. With the addition of lush mirror-top greenery, Edwards and Co.’s new Gold Coast location strikes the perfect balance of natural, edgy and charming. Boasting eight styling stations, eight colouring stations and four innovative stylists, the salon staff is prepped and ready to perfect any client’s look or transform it. And the man behind the magic? Director and founder Jaye Edwards.

“Expanding to the Gold Coast was a no-brainer for us; the Gold Coast’s relaxed beach culture is synonymous with our brand and we’re so looking forward to welcoming a new wave of locals through our doors to experience the new-look salon,” said Jaye.
The space indeed conveys a level of ambiance and peaceful energy, attracting the relaxed and beauty-loving Gold Coast clientele. Renowned for delivering their forward-thinking and artistic colour work and cuts, Edwards and Co. provides Australia with a salon atmosphere perfect for discovering inspiration and artistic direction.

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The entrance to the space itself provides a level of relaxation with panoramic views of the coast and surrounding homes and gardens, supplemented by the award winning hairdressing skills that lie within. The Edwards and Co. staffers are known for their ability to create and transform clients with impeccable cut and colour techniques. The company’s Instagram alone has followers swooning.

“Sitting in the sun looking out at the view with a wine selected by Nomad Restaurant in Sydney who now curates the Edwards and Co wine lists, what’s not to love?” she said.

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The brand’s complexity aligns perfectly with such an enchanting space, creating a truly unique experience for their devoted clients Australia-wide. Their cult following even includes the likes of Lara Worthington, Jasmine Howell, Sara Donaldson and Samara Weaving.

Strengthening the brand’s relationship with Queensland’s hair and beauty market, Edwards and Co. also has exciting plans to open a Brisbane location within five-star W Hotel in early June. As they say, when you have a formula why not stick to it. The Gold Coast has well and truly grown up from the fake chandelier clad salon – it’s a breath of fresh Budds Beach air.

https://www.styleicons.com.au/news/salon-profile-edwards-and-co-gold-coast/

McKenna Uhde