Target channels rural Western Australia to push new activewear rangeTarget has launched a new campaign, by AJF Partnership, celebrating its latest nature-inspired activewear range.
Target has launched a new campaign, by AJF Partnership, celebrating its latest nature-inspired activewear range.
Featuring the track, Harlem River by Kevin Morby, the ad shows a woman summoning a falcon in her matching black, feather-patterned pants and top, before jetting off through the landscape.
“Target have released a stylish collection of activewear, inspired by nature and inspiring Australian women to get out there and get moving, because when you look the part, you feel the part,” says general manager of marketing Kenton Elliot.
“It’s an exciting time to be partnering with Target as they continue to build their fashion and quality credentials,” says AJF Partnership executive creative director Josh Stephens.
“It’s allowed us to create this beautiful, visual work that captures a feeling of truly running wild.”
Directed by Rob Stanton-Cook from Collider, with media planning and buying by OMD, the campaign premiered 5 August and will run across TV, online, social media and gym screens throughout Australia.